At the center of the campaign is a hoodie with the "TAKE THE TRAILS" design featuring warm, green hues accented with pops of yellow. The color palette evokes the lush, verdant landscapes of summer, inviting wearers to explore and discover new paths.

The name of the campaign was simply created to follow the staple piece of the collection, the “TAKE THE TRAILS” hoodie. It's a call to action, encouraging customers to get outside and embrace their adventurous spirit